2023-07-05
scmp
Read the Full Article : https://www.scmp.com/lifestyle/food-drink/article/3226493/weary-wagyu-how-about-hanwoo-korean-beef-emerging-luxury-meat-less-fatty-more-chewy-and-beefier-its
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537There’s a joke in South Korea that says you should practise caution around people who treat you to beef. The reason? According to lore, kindness with no strings attached ends at treating someone to pork. When someone buys you beef, there is bound to be an ulterior motive.
Today, few take this literally, but there is a reason behind the joke. In Korea, beef tends to be reserved for special occasions and is much pricier than pork – which is generally eaten in more casual settings.
Beef in Korea is more expensive than in many other countries. According to a 2021 study by civic group Consumers Korea, the average price of a sirloin steak from a domestically reared cow was around 148,000 won (US$110) per kg, the most expensive among 10 developed countries including the United States, China, Japan and France.
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