● Host : Ministry of Agriculture, Food and Rural Affairs

● Host organization : Hanwooboard

● Period : 2023 .11. 25

● Place : Seoul Yangjae aT Center

- With the export of Korean beef from Malaysia and Cambodia, introducing Korean beef to foreigners in Korea and promoting K-Culture-linked promotions

- Screening of Korean beef promotional videos and operating a promotional zone

- Experience Korean beef cooking, sell Korean beef, and hold events (quiz events, traditional games, etc.)

- Korean beef cooking shows, cultural performances, K-pop performances, etc